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Welcome to the ShoreTel Blog

Illustration of multiple desktop functions performed by cloud apps
April 25, 2017
Written by Gary Gould, EMEA Marketing Director, ShoreTel
As a sequel to the 2016 United Kingdom and Ireland (UKI) Partner Forum and ShoreTel Connect CLOUD launch roadshows, the cloud-based theme continued with an event that was once again high above the London skyline. On April 6 th , more than 80 partners and 120 attendees attended the 2017 ShoreTel UKI...
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Women talking on phone
April 18, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Think about the last time you had a customer experience with a brand. What made it great? Or awful? For many of us, both stellar and terrible experiences have the same effect: They’re memorable. The great ones stick with us as much as the horrible ones and either way, we’ll probably tell a few...
Frederic Gillant Photo
April 13, 2017
Written by Frederic Gillant, Vice President of Asia Pacific, ShoreTel
It’s a rollercoaster ride out there for retailers, often first to feel the effects of fluctuating customer demand. In fact, retail performance figures are used as the canary in the coal mine when it comes to overall economic health – because the correlation with consumer confidence and sentiment is...
Tags: retail
High speed train rail
April 06, 2017
Written by Pam Bednarczyk, Content Marketing Manager
A decade ago, executives looked at video conferencing as a way to reduce escalating travel costs. Today, more compelling reasons to embrace video conferencing are gaining attention: organizational growth and competitiveness. CEOs are now looking at a mix of markets for expansion opportunities...
Happy man at laptop raising his hands in enthusiasm
April 05, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Brand ambassador programs are an effective way to market and build a community around an organization’s products and services. But can such a program apply to an internal rollout of new technology as well? For the C-suite, there’s quite a bit at stake when a new system premiers. In addition to...
Categories: Blog, Customer Experiences
social Media icons
April 04, 2017
Written by Pam Bednarczyk, Content Marketing Manager
When James Lloyd tried to book a flight from New Zealand to England via travel comparison site Skyscanner , he discovered a glitch in his itinerary. Amused, he posted a screenshot and question to the company’s Facebook page: “Just wondering what you’d recommend I do during the 47-year layover your...
Man using cell phone to make online payment
March 29, 2017
Written by Pam Bednarczyk, Content Marketing Manager
In the Mad Men era (circa 1960), consumer marketing was fairly simple. Spending was primarily on mass media such as broadcast commercials and print ads. If a customer had a question, they’d pick up the phone to call customer service. Today, brands promote their products and services in a media...
people working across a map of the world
March 28, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Even though remote work and virtual teams are regular features of the modern workplace, many managers still find themselves uncomfortable overseeing such arrangements. Their main concern: will productivity drop once an employee is set up outside the office? The truth, however, is that with the...
Customer service agents with headsets
March 24, 2017
Written by Tim Prugar, Account Executive, Next Caller
Back in July 2016, the Internet was set ablaze by reports that Zappos logged a customer service call that lasted almost 11 hours. While an extreme example, it’s demonstrative of the emphasis that contact centers and contact center leaders are now placing on ensuring a positive customer experience,...
Smiling male customer service agent
March 22, 2017
Written by Pam Bednarczyk, Content Marketing Manager
It’s time to stop thinking about the contact center as a cost center. As consumer expectations for customer experience rise, the agent’s role is shifting, and as a result your customer service team has the potential to significantly influence customer satisfaction and loyalty. And by delivering...

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