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Satisfied Customers Praise ShoreTel at VoiceCON Implementation Tour 2006

Vertical Market Customers in Retail and Finance Attest to ShoreTel's Offering for Enterprise IP Communications
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SUNNYVALE, CA, November 1, 2006 - ShoreTel, Inc., the fastest growing IP PBX company worldwide and the leader in customer satisfaction, today announced its participation in the VoiceCON Implementation Tour 2006. As part of the tour, ShoreTel customers Design Within Reach, Inc. (NASDAQ: DWRI) and Safeway Insurance Group will take part in one-day workshops held in San Francisco (November 6) and Chicago (November 15). ShoreTels' distributed, single-image architecture delivers the reliability, scalability and manageability required by these and other customers' IT departments.

Design Within Reach implemented ShoreTel's system across its existing retail stores, replacing a legacy phone system that had become expensive to maintain. ShoreTel was ideal for the growing business as its solution has the lowest total cost of ownership, bar none. ShoreTel's cost-effective, centrally managed platform was easy to deploy and simple to maintain - key concerns for a fast growing company.

"One of our biggest IT challenges was managing the separate voice mail and phone systems at each of our 30 plus retail locations," said Joe Martins, vice president, Information Technology for Design Within Reach. "We wanted a system built on today's technology that we could implement ourselves - that system was ShoreTel."

Also speaking at the VoiceCON Implementation Tour during the Chicago portion of the conference is Safeway Insurance. With over 500 users deployed across nine offices from California to Georgia and connected via an MPLS WAN, Safeway Insurance has experienced a dramatic improvement in its ability to manage remote sites from its headquarters in Illinois using ShoreTel. Safeway found the deployment of the ShoreTel system to be exceptionally quick - installing, training and turning up a new office within one to two days, thereby cutting costs and saving valuable time.

"ShoreTel's offering is pure IP by design, and our customers are excellent advocates of the unique approach we've taken," said Steve Timmerman, Vice President of Marketing at ShoreTel. "Regardless of the vertical market, the benefits of our system map to every organization's business objectives: lowest TCO, tremendous ease of use, exceptional reliability and scalability."

ShoreTel's architecture ensures that its customers' technology investments are protected as their operations grow. By leveraging ShoreTel's unique distributed architecture, customers can roll out one office at a time or completely replace existing TDM infrastructure immediately. The flexibility in ShoreTel's technology represents a solution that is equally suited for large multi-location organizations or SMBs that comprise only a handful of single users working remotely. Moreover, the training, customization and integration that ShoreTel's channel partners deliver further improves the productivity gains afforded by ShoreTel's IP phones.

The VoiceCON Implementation Tour 2006 will feature discussions on migrating voice networks to the next level of IP telephony-with an emphasis on SIP, Unified Communications and Call Centers. For more information on the VoiceCON Implementation Tour, please visit

About ShoreTel, Inc.

ShoreTel is the fastest growing IP PBX company worldwide and the leader in customer satisfaction. The company has shipped its groundbreaking solutions since 1998 and continues to outpace the rapidly expanding VoIP market with technological advances and sales that are doubling year over year. ShoreTel voice systems are designed to make businesses smarter, setting new standards for usability and manageability while reducing telecommunications costs. A uniquely distributed architecture extends enterprise-class voice services to every office and outpost, keeping employees fully connected wherever they go. A select, worldwide group of channel partners provide top-notch service and support. For more information, visit or call 1-877-80SHORE

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